Counterfeit behaviour has evolved significantly in recent years with the rapid growth of online commerce. Counterfeit rings have shifted their focus from localised sales to a thriving online marketplace, using sophisticated digital technologies to produce fake goods and leveraging online commerce and social media platforms to market and sell counterfeit products. This can pose a significant threat to your brand and reputation.
As the counterfeit market has moved online, traditional detection methods are no longer effective, and it is critical for companies to take equally sophisticated and proactive measures to protect their brand and intellectual property.
Control Risks’ brand and counterfeit monitoring service helps clients harness the wealth of information available online to combat fraudulent goods, retain market share, and preserve the value of their brand and intellectual property.
We also offer follow-on services to support clients to manage the risks presented by counterfeit activity such as assisting legal actions (e.g., cease and desist orders), account removals and controlled purchases.
Download our brochure to find out how you can use data analytics to protect your brand and stay ahead of the game.
The growth of counterfeit products and the influence of social media
Counterfeiting, copycat and parallel production have gained a new dimension in China in the digital era. Tackling market misbehaviour should include a 360-degree review of the distribution and supply chains of your products, and the behaviour of the counterfeiters.
Deliberate contamination of the food supply, known as “intentional adulteration” (IA), is a serious threat faced by food producers. Companies need a resilient food defence strategy to manage associated risks proactively.