Evelyn is an Associate Director at Control Risks.
Based in Shanghai, she manages commercial intelligence projects, advising on market entry strategies, overseas expansion, market sizing, competitive benchmarking, and more.
Recent tasks that Evelyn has worked on include:
- Providing strategic insights to a Chinese automotive company exploring joint ventures in EMEA, providing partner selection and JV structuring
- Evaluating potential European locations for a cathode plant, shortlisting sites and assessing markets based on political stability and infrastructure readiness
- Optimising a client’s supply chain in response to global political instability by identifying and strengthening alternative suppliers worldwide
- Supporting a client in developing a factory landing strategy in Europe aligned with their global expansion plans, including market insights and regulatory requirements
- Advising a healthcare client on market entry in China by analysing distribution channels and their associated target customers, enabling them to optimise their product matrix for the local market
Before joining Control Risks, Evelyn has served at a number of consulting firms, with both global and local clients across a variety of industry sectors. Her understanding of business environments, regulatory policies, and industry-specific dynamics has enabled her to support clients, particularly in the new energy and automotive sectors, in developing and executing successful global expansion strategies.
Evelyn holds a bachelor’s degree in operation research from The University of Auckland. She is a native speaker of Mandarin and Shanghainese, and is fluent in English.